Not many web site owners consider web site design as part of the SEO process in improving their web site rankings. The web site design has an equal if a not more important role in optimizing your website along with other factors like the content, page titles, meta tags or links. A proper web site design will never go unnoticed by the search engine crawlers. Some of the important factors that should be considered while optimizing your website include the following:
1) Image optimization
Proper optimization of images is a smart SEO tactic that will go a long way in improving your site rankings. An image should have a file name, which should have the primary keywords, Alt attributes and title attribute. Alt attributes also should employ relevant keywords to your images, as it ensures proper indexing of keywords. The title attribute, on the other hand, underscores the significance of any link and the landing page in search engines.
2) Web page loading times
3) The HTML 5 element
HTML 5 offers a dual advantage to the users where they can set up the loading time and can have any tags for the designers. A handy substitute for Flash, HTML5 will enable you to bring in interactive media into the site quite easily. There are many tags in HTML 5, which could be of great use for the designers to organize the site and its content perfectly. HTML 5 tags will let the search engines know about the specific pages in the web site that are relevant to the keywords.
4) The CSS Style sheet Element
The CSS Style sheet is useful in standardizing the overall website appearance. There are both internal and external CSS; the latter will ensure the accurate execution of the HTML codes.
For most web site designers, search engine optimization starts and often ends with keyword optimization. However, for the best results, all the above-mentioned factors should be considered as it will help you to enhance your website rankings.